Ritchie Sorrells, GVTC's president and chief executive officer, is responsible for the company's overall operations. Since joining GVTC in 2003, Mr. Sorrells has changed the business strategy and corporate culture from a monopolistic telephone cooperative to a highly competitive, multi-product communications company. The cornerstone for this strategic shift is a multimillion dollar investment by GVTC to overbuild its network infrastructure with cutting edge fiber-to-the-home (FTTH) technology. As a result, the company is now the leading provider of FTTH to residential and business customers in far North San Antonio and the Texas Hill Country.
GVTC is pursuing an aggressive growth strategy that will ensure the company's long term viability in a radically changing communications marketplace. Leading the way is the expansion of GVTC's fiber network into the cities of Blanco and Gonzales in 2012. This is the first time GVTC has ventured beyond its traditional service area to offer its core products of cable TV, broadband, telephone and security monitoring. The move will provide GVTC new revenue opportunities and enrich the lives of residents in these communities by providing high-tech communications services many were unable to receive.
Under Mr. Sorrells' leadership, GVTC has won several national and local awards including the Fiber-to-the-Home Council of North America's prestigious Chairman's Award in 2008. This honor singles out an individual or company that has shown tremendous effort to promote, educate or accelerate fiber-to-the-home networks.
GVTC was also selected as a Broadband Communities Magazine Top 100 broadband provider from 2008-2011. GVTC earned a NTCA TeleChoice Award in 2011 for excellence in independent telco public relations and marketing.
In 2009 and 2010, GVTC won the Marketing Excellence Awards from the Broadband Multimedia Marketing Association. Other honors include being recognized by the San Antonio Express-News and San Antonio Business Journal as a top employer for providing an excellent work environment and benefits. In addition, GVTC received Business of the Year awards by the Boerne, Canyon Lake and Bulverde-Spring Branch Chambers of Commerce.
In 2007, Mr. Sorrells established The GVTC Foundation to enhance the quality of life throughout the company's 2,000 square mile service area. The Foundation is enthusiastically supported and managed by GVTC employees. The GVTC Foundation donates generously to deserving nonprofit organizations in time, money and resources. Since its inception, the Foundation has donated more than $650,000 to the community.
A native of Arkansas, Mr. Sorrells began his career with ALLTEL in 1977 and progressed through a series of assignments in the company's customer service and operational departments. As vice president and general manager of ALLTELL Arkansas operation, he led the wireline operations in Mississippi, Arkansas and Oklahoma, along with the Northern Arkansas wireless operations. From 2001 to 2003, he served as vice president and general manager of wireline operations for ALLTELL in Texas.
Mr. Sorrells holds a bachelor of science in education from the University of Arkansas at Fayetteville.